Cybercrime Change Consumers’ Purchase Intention in Indonesia: A Moderating Role of Corporate Social Responsibility and Business Law

Abstract

Consumer intention and satisfaction are necessary for online businesses in this decade. The fear of crime and perceived risk has emerged as a challenge for consumers. The less focus on consumer intention has become a challenge for Indonesian e-businesses that challenge business stainability. The purpose of this study is to investigate the direct impact of cybercrime and moderating impact of CSR and business law on consumer intention in Indonesian e-businesses. This study is based on the quantitative data collected with a five-point Likert scale questionnaire and a sample size is 560 with a simple random sampling technique. A partial least square (PLS) measurement model and structural model are employed for data analysis of this study. The findings concluded that the direct impact of cybercrime (perceived risk & fear of crime) and moderating impact of corporate social responsibility (CSR) and business law is significant on the purchase intention of consumers. The unique framework is a significant contribution of this research in literature. This research has extraordinary practical contributions critical for increasing the customer's intention to purchase. The study demonstrates that the Indonesian government should develop a strategic policy for the modern laws of e-businesses because many consumers are purchasing from e-businesses. The research has significant future directions that are critically important for scholars to explore the further dark areas in the literature.